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Relevancy Data

Problem: advertising on video channels (eg. Youtube) is not always delivering. Relevance of ads shown to visitors is hardly matching the content of the video.

Solution: tailoring campaigns to specific people, brands, keywords with smart face/brand recognition algorithm. So, if a user is watching video by Beyonce, where she wears specific sports brand that she represents, a relevant ad will be served to the user.

My work: prototype & product design, translation of solution into clickable demo. 

Result: launching customers and pitch at TechCrunch Disrupt.

Client: Relevancy Data